Our Story
IT STARTED WITH JEWELRY
We wanted jewelry that didn’t need to be saved for special occasions.
Pieces you could put on in the morning, wear through the day, and keep reaching for without constantly worrying about water, tarnishing, or taking them off.
That idea became LumiNova’s first collection: everyday jewelry built around durability, simplicity, and an easy, polished look.
THEN WE LOOKED BEYOND JEWELRY
Over time, we realized the idea behind LumiNova was bigger than jewelry.
The accessories we use most often should not force us to choose between how they look and how they perform.
Hair accessories came with many of the same compromises — pulling, unnecessary friction, uncomfortable pressure, or designs that simply didn’t feel considered enough for everyday wear.
So we began applying the same approach to hair.
BETTER HAIR DAYS, BY DESIGN
Our silk hair accessories are designed around the same principle that shaped LumiNova from the beginning:
make the everyday piece better.
That means thoughtful materials, comfortable wear, and designs that work naturally into your routine.
Our silk scrunchies use 100% 6A Mulberry Silk and a substantial 30 momme weight, combining a soft, smooth surface with the fuller structure and hold we wanted from an everyday hair accessory.
ONE IDEA. DIFFERENT EVERYDAY PIECES.
From waterproof jewelry to silk hair accessories, the category may change, but the standard stays the same.
We look for the pieces people reach for repeatedly — then ask how they could be more comfortable, more considered, and easier to live with.
Not accessories made only for the perfect outfit.
Accessories made for everyday life.
THIS IS LUMINOVA
Jewelry for the shower, the commute, the dinner reservation.
Silk hair accessories for the morning routine, the workday, and the night ahead.
Different pieces. Same purpose.